88% of consumer local business searches on a mobile device either call or visit the business within 24 hours. (Nectafy)
86% of people look up the location of a business on Google Maps.
92% of searchers will pick businesses on the first page of local search results.
The most important thing when it comes to building an organic presence is understanding who your target audience is. It’s no longer just about optimizing your website for Google. It’s about optimizing your presence across the web.
- Creating Valuable Content
- Optimizing For The Web
- Paid Search
- Keyword Research
- Link Building
- Local Map Citations
- Rich Media SEO
Creating Valuable Content
Having dated, irrelevant or flat out bad content can negatively impact your SEO. Creating quality content is vital because Google pays attention to how deeply users navigate into your site, if they hit the back button, or – worst of all – if they return to the search results page because they didn’t find the information they were looking for.
Nobody engages with or shares a Products and Services page. By creating good content, you deliver what search engines (and users) want and you open it up to earning social media shares and links from relevant sites.
Optimizing For The Web
Search Engine Optimization. NOT Google Optimization
Yelp, Facebook, Twitter, Amazon, Quora, YouTube, and Pinterest are all search engines. Each of these platforms offers unique benefits to the user. In a lot of cases, people looking for things on these platforms are likely to bypass Google altogether.
Some of what we offer:
- Refreshing old content
- Optimizing your website for local searches
- Creating and optimizing title tags, meta tags, and keywords
- Blog Creation
- Webpage Copywriting
- Domain Redirect Optimization
- .xml Sitemap Optimization
- Robots.txt Check
- URL Rewrites
- Broken Link Report and redirect
- Google Analytics Check & Installation
- Google Search Console Check & Installation
Knowing your demographic and knowing where they spend time searching for what they want or need is knowing where to spend your advertising dollars. Whether it be Social Media Marketing or PPC (Pay Per Click) campaigns.
It all begins with words typed into a search box.
Keyword research is one of the most important, valuable, and high return activities in the search marketing field. Ranking for the right keywords can make or break your website. By researching your market’s keyword demand, you can not only learn which terms and phrases to target with SEO, but also learn more about your customers as a whole.
Local Map Citations
When Google detects your name, address and phone number are missing, duplicate, or not existent – they don’t give you local SEO credit. Making sure your Local Map Listings are consistent, complete and have no repeats vastly improves your search rankings. Your website needs to be spread out throughout the internet to ensure you’re getting maximum visibility.
Rich Media To Amplify Local SEO
Using Images, video, audio, animations, infographics and other types of rich media (i.e. engagement objects) can take your web pages from ho-hum to excellent. Incorporating multimedia items into your content makes your web pages more appealing to engines and searchers alike, and more competitive against other pages that may not be as multimedia-rich and engaging.
Audio for Local SEO: Audio is a great format for those who don’t want to get in front of a camera but want their visitors to hear their message. Audio is a special type of media that can build trust and authority with your visitors to urge them to make the commitment and opt in to what you are offering them.
Video marketing for Local SEO: Video marketing is one of the best ways to tell a story. Our video production team ensures that your brand is represented accurately throughout all social platforms. Using video creates trust with your viewers and gives them more of a reason to call you before they even know you. Giving your visitors the option to watch a video of you and your brand ultimately does the relationship building for you and your brand. Alongside those benefits, video marketing is a great way to amplify search engine optimization results due to the amount of time people will spend on your website viewing videos.
Infographics for Local SEO: Having a low Bounce Rate is very important and using Infographics are great way to keep your visitors on the page longer by giving them information that is easy to find and understand.